Analisis SWOT sebagai Strategi Peningkatan Pengunjung Eduwisata Garam Madura
نویسندگان
چکیده
This study aims to determine the potential and problems experienced by Eduwisata Garam Madura. These potentials can be analyzed using a SWOT analysis. from analysis, it found strategies that applied in Strategies include utilizing concept of edutourism making destination attractive visit providing river crossing facilities adding instagramable selfie spots so consumers are loyal, e-salt affordable prices attract attention new visitors, completing area facilities. ample parking transportation minimize customers switching competitors visitors
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ژورنال
عنوان ژورنال: Jurnal Kajian Ilmu Manajemen
سال: 2022
ISSN: ['2775-3093', '2797-0167']
DOI: https://doi.org/10.21107/jkim.v2i2.16311